Andy Cabasso is the founder of Postaga — an all-in-one platform for cold email outreach. Whether it’s sales, marketing, outreach, or PR the AI-powered tool can handle it all.
Topics discussed in the episode:
- From bootstrapped to profitable exit
- VC funding vs. targeted mentorship
- Creating a JTBD (jobs-to-be-done) framework
- Launching DFY services on top of software products
- Finding opportunities in churn surveys
- SOPs and KPIs: the cornerstones of team expansion
- The components of successful link building
- Infographics as a backlink-magnet
- Incorporating humor in outreach
- The future of Postaga
Related: The Ultimate Guide to SOPs: Turn Your Business Into a Process-Driven Machine
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