The Top Highlights from Season 3 of Inbound Sales Journey
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Podcasting isn’t easy. It takes consistency and a very streamlined process to make it worth it.
For Gray and I, season 3 is where everything really came together.
Never Stop Learning
In the beginning, you have no audience. We spent time on inbound.org trying to see if there were those of you out there that would validate our idea. Trying to gauge whether or not all of the efforts would be worth it.
Season 3 was so fun for us because we finally were able to get the listeners involved. Your questions allowed us to provide value-adding content to help agencies all over the world.
Lessons Learned
Short and Sweet
If you have been listening to us from the beginning you probably noticed the season 3 episodes seemed much shorter than those of seasons 1 and 2. We experimented in season 3 with “mini-episodes”. Our goal was to keep each episode to 10-15 minutes and focused on one valuing adding a topic. Answering specific objections we hear during the inbound sales process was the perfect idea to keep the episodes short and sweet.
Podcasts and Software
The lessons we learned from building our platform have been very similar to those we have learned from podcasting. Those are as follows:
- Keep it specific — Don’t try to be everything to everybody
- Listen to feedback and adapt
- Streamlined processes make everything better
- Take care of your audience and your audience will take care of you
Get in with the Right Crowd
Not to get too sentimental but the inbound community is seriously the best community of business professionals in the world. Instead of a cutthroat environment, people genuinely want to help one another.
What to Expect in Season 4
We are breaking Season 4 into two parts. The first half is a dive into what a good sales process for an agency looks like and what happens in each stage of the process. The second half is broken into user-submitted topics.
As always, feel free to connect below!
How to Connect with Ryan and Gray
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