The goal of this podcast is to help inbound and digital marketing agencies around the world develop a sales system for their agency.
There will be a wide variety of topics to cover, but in the beginning we are going to work on helping lay the ground work for creating a sustainable and scalable sales system for your agency.
Welcome to the Inbound Sales Journey!
In this first episode we give you some background information on us. Here is a quick recap of our backgrounds individually:
Gray MacKenzie:
Gray is one of the co-founders of GuavaBox. He is married to his awesome wife Julie and the two of them just welcomed the newest little MacKenzie — Laurel who was born this past May. Gray brings great insight on the struggles agency owners go through as they wrestle with sales and the best way to bring in new business.
Ryan Herman:
Ryan comes from a corporate sales background finding great success in new home construction. He and his wife Monica live downtown in the city of Pittsburgh. Ryan brings fresh perspective on sales as he worked to create the sales systems for both GuavaBox, as well as ZenPilot.
During this podcast we will be wrestling with topics such as:
- What an inbound sales system should look like
- When is the appropriate time to hire a sales person
- How to sell inbound retainers
- Creating urgency for your clients
- Gaining commitment throughout the sales process
- Compensation plans for sales people
- How to prospect efficiently
