PPC and Leading Clients Through a Defined Journey with Tom Pritchard from Skypoynt
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Tom Pritchard from the Australian-based digital growth agency Skypoynt Digital joins us on the podcast this week to share his story and client journey.
Skypoynt is a fully retainer-driven agency, with PPC at its core. To augment and enable their PPC services to deliver the highest ROI for the customers, Tom and the team lead their customers through a journey that begins with paid ads (which continue throughout the client journey) and landing pages, digs into Growth-Driven Design, and then continues into content marketing, inbound, and sales enablement.
Tom also shares his approach to evolving Skypoynt’s tool stack and some of his favorite tools. Give this episode a listen to learn more, check out Skypoynt Digital, and connect with Tom on LinkedIn.
