The 5 Books Your Inbound Sales Team Needs to Read
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In this episode of Inbound Sales Journey Gray and I lay out the top 5 books your inbound sales team needs to be reading to achieve maximum effectiveness.
The Top 5 Books
These books are in not ranked in any particular order but focus on different aspects that will be helpful for the team.
1. To Sell is Human – This book is written by Dan Pink who will be speaking at the INBOUND conference this year. It is a great read and breaks down selling on a wholistic level. Dan offers some insights into modern selling techniques that may offer a fresh perspective to your sales team.
2. Predictable Revenue – This book is written by Aaron Ross who helped add $100 million in recurring revenue for salesforce.com. He explains how traditional cold calling is dead and lays out the recipe that helped him grow Salesforce. If your team is doing an outbound prospecting, this is a must read.
3. #AskGaryVee – Gary Vaynerchuck is a New York Times best-selling author and did an awesome job with this book. It is easy to read, very interesting and covers quite a variety of topics. This one isn’t a “sales” book, but it still made our list. Gary Vaynerchuck is an excellent entrepreneur and the stories and ideas that he share in this book are sure to resonate and inspire members of your sales team. Gary will also be a keynote speaker this year at INBOUND.
4. The Sales Acceleration Formula – This book is written by HubSpot’s very own Mark Roberge. Mark is not your typical “sales guy” and that is what I found to be so refreshing in this book. The Sales Acceleration formula is all about how to scale a sales team. His use of data and detailed approach to sharing his ideas with you in this book is something that can help you understand the keys to scaling sales.
5. Snap Selling – This book is written by Jill Konrath and has a great focus on the individual sales person. She shares her insights into how to approach busy and frantic buyers and speed up the sales process. She offers insights into modern sales strategies and lays our four key rules for success in this book.
Have other books you would like to recommend? Feel free to share them below!
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