Niching Down, Planning for Digital Marketing Success, and Adapting to AI (feat. Corey Morris)
Jakub "Kuba" Grajcar
is the Content Marketing Manager at ZenPilot. His obsessions include interviewing smart people; productivity methods; project management; and playing bass in a progressive metal band.
Corey Morris is the owner and CEO of Voltage Digital, a specialized digital marketing agency focused on search marketing and websites.
He's also the author of "Digital Marketing Success Plan", a new book aiming to help businesses worldwide make digital marketing predictable with a documented strategy and objective, actionable plan.
In this episode of Agency Journey, Corey shares insights on niching down an agency's services, creating comprehensive digital marketing plans, and adapting to AI in search marketing.
This is a great conversation for agency leaders interested in specialization, strategic planning, and staying ahead of industry changes.
Episode Insights:
💡 Niching down services can be scary but pays off. Focus on what you do best and can differentiate on.
💡 Document your strategic planning process to create accountability and consistency as you scale.
💡 Connect marketing KPIs to business outcomes and ROI. Don't shy away from asking uncomfortable questions about costs and profit margins.
💡 Be prepared to adapt your services as search evolves, whether it's called SEO or something else in the future. The core need to "be found" will remain.
💡 Build a comprehensive digital marketing plan using the START framework: Strategy, Tactics, Application, Review, Transformation.
💡 Stay flexible to industry changes like AI, but maintain focus on delivering results for clients.
Resources Mentioned:
🔍 Search Engine Journal
🔍 Search Engine Land
People to Follow:
👤 Bruce Clay (SEO training expert)
👤 Gray MacKenzie (ZenPilot CEO and previous Agency Journey host)
👤 Jim Sterne (AI in search results expert)
Check out the video recording of the conversation here:
Or go here to listen to the episode on your favorite podcast platforms.
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