How to Drive Sales with Founder-Led Marketing on LinkedIn (feat. Garret Caudle)
"Managing a CEO's LinkedIn account is a full-time job."
Garret Caudle is the founder and CEO of Influent, a full-funnel LinkedIn marketing agency. With a background in scaling agencies and a passion for LinkedIn's untapped potential, Garret shares his expertise on leveraging the platform for thought leadership and business growth.
In this insightful episode of Agency Journey, Garret breaks down the strategy behind effective LinkedIn content creation for agency founders and executives. He emphasizes the importance of developing a clear point of view and consistently sharing valuable insights with your target audience.
Whether you're looking to establish yourself as an industry thought leader or generate more leads for your agency, this episode will give you plenty of inspiration and actionable advice to make LinkedIn a key pipeline driver for your business.
Episode Insights:
💡 Create a "thought leadership map" outlining your core beliefs and perspectives on industry trends. Use this as a foundation for your content strategy.
💡 Aim for 4 LinkedIn posts per week, focusing primarily on text-based content that showcases your unique point of view.
💡 Analyze engagement to ensure you're reaching your ideal customer profile (ICP), not just your existing network. Quality of engagement matters more than vanity metrics.
💡 Be patient - expect to see "green shoots" of results within 90 days, more consistent lead flow by 6 months, and significant impact by 1 year.
💡 Use proprietary data and unique insights from your client work to differentiate your content and showcase your expertise.
💡 Consider incorporating personal elements into your professional content to make it uniquely yours, without relying solely on selfies or personal anecdotes.
💡 Leverage your team's expertise by having them interview you about your POVs to generate content ideas.
💡 Write concisely and conversationally, leading with your main point or value proposition in each post.
Resources Mentioned:
🌐 Garret's LinkedIn
🏢 Garret’s LinkedIn agency, Influent
Check out the video recording of the conversation here:
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