Kevin Smith is the founder of SmashBrand — a package design and branding agency that has worked with the likes of G Fuel, Duracell, and 7-Eleven.
Learn how unique positioning, creative pricing, and data-driven approaches can help you generate more leads than you’re able to accept!
Topics discussed in the episode:
- Going From a Lifestyle Business to Specialty Agency
- Narrowing Your Focus For Long-Term Agency Growth
- Driving Client Acquisition Without Outbound Sales
- Differentiation and Positioning: 2 Weapons For Lead Generation
- What to Do When You’re Losing Business to Competitors
- The Role of Performance-Based Guarantees
- Using Focus Group Data to Achieve Better Client Outcomes
- Data-Driven Creative Design
- Branding KPIs
- Prospect Theory: Subjectivity = Risk, Data = Certainty
- The Benefits of Outcome-Based Pricing
- Pattern-Recognition as a Growth Skill
- Playing to The Strengths of Each Co-Founder
- Overcoming Chaos During Agency Scaling
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